ABOUT THE ONE
關於啊一
啊一檸檬茶THE ONE創立於2015年，總部位於廣州市增城區，目前超過400多間分店，
主要分布於廣東、廣西、福建、江西、香港等多個地區。
2018年，啊一完成1800余畝檸檬果園建設，
保障所有門店檸檬茶製作只采用一級果，實現啊一出品到啊一品質巨大飛躍。
啊一拒絕任何含添加劑的茶飲、茶粉，堅持以健康新鮮為理念，
以全手工手打檸檬茶為切入點，多品類同步，專註健康綠色水果茶研究與開發。
「茶」是人在草本中行走，「茶飲」是人親近大自然的方式。
未來，我們希望把啊一帶到更多、更遠的地方，與更多人分享這份健康與美好。
THE ONE was founded in 2015 and is headquartered in Zengcheng District, Guangzhou. It currently has more than 400 branches.Mainly distributed in Guangdong, Guangxi, Fujian, Jiangxi, Hong Kong and other regions.
In 2018, THE ONE completed the construction of more than 1,800 acres of lemon orchards.We ensure that only first-grade fruits are used in the production of lemon tea in all stores, achieving a huge leap in quality from product to product.
THE ONE refuses any tea drinks or tea powder containing additives, and adheres to the concept of health and freshness.Taking hand-made lemon tea as the starting point, we synchronise multiple categories and focus on the research and development of healthy green fruit tea.
"Tea" is a way for people to walk among herbs, and "tea drinking" is a way for people to get close to nature.In the future, we hope to take THE ONE to more and further places and share this health and beauty with more people.
品牌起緣
BRAND ORGIN
一葉知秋
一如既往
一見如故
一片至誠
2015年10月，金秋十月，兩個年輕人打造出第一輛"啊一檸檬茶"三輪車出現在廣州增城街頭，別具一格的檸檬車，搭配經過無數之反復調整，研制出來的"香水檸檬茶"，吸引無數路人駐足圍觀和品賞，如同這個收獲的季節，讓我們信心滿滿，啊一從認開始了檸檬茶匠人的腳步。
In October 2015, the golden month of autumn, two young people built the first "The One Lemon Tea" tricycle and appeared on the streets of Zengcheng, Guangzhou. The unique lemon car was paired with the "Perfume Lemon Tea" developed after countless repeated adjustments. ", attracting countless passers-by to stop and watch and appreciate, just like this harvest season, it makes us full of confidence, and The One has started to work as a lemon tea craftsman.
在粉絲們的鼓勵和支持下，2016年3月第一間門店開業，標誌住啊一進入新的發展階段。從賣出第一杯檸檬茶，到如今年服務上千萬人次，我們一如既往保持初心；不做隔夜茶，不用添加劑。
With the encouragement and support of fans, the first store opened in March 2016, entering a new stage of development. From selling the first cup of lemon tea to serving tens of millions of people every year, we have always maintained our original intention; we do not make overnight tea and do not use additives.
“啊一檸檬茶”從誕生便收獲了眾多忠實粉絲，每天都有很多人排隊，甚至有人特地開車前來購買，就為品嘗這杯與眾不同的香水檸檬茶。大家的一見鐘情、一見如故，是對我們啊一最好的認可。
"The One Lemon Tea" has gained many loyal fans since its birth. Many people queue up every day, and some even drive here to buy it just to taste this unique cup of perfumed lemon tea. Everyone's love at first sight and feeling like old friends at first sight are the best recognition for us.
2020年，啊一門店已突破300間分店。未來，我們將加大研發投入、不斷創新，為啊一品牌持續注入更多活力。我們真誠希望能為與大家一起把啊一帶到世界各地，與更多人分享這份美好。
In 2020, The One has exceeded 300 branches. In the future, we will increase investment in research and development, continue to innovate, and continue to inject more vitality into the The One brand. We sincerely hope that we can bring The One to all parts of the world with you and share this beauty with more people.
我們的檸檬
我們的茶
THE ONE LEMON
THE ONE TEA
1800亩
原生生態香水檸檬果園
1800 acres
Native ecological perfume lemon orchard
陽光充足，雨量充沛，造就啊一檸檬品質。
Sufficient sunshine and abundant rainfall create the quality of a lemon.
甄選全國各地優質好茶
Select high-quality tea from all over the country
拒絕添加劑，拒絕使用茶粉，堅持原葉現萃，嚴格把空沖泡溫度及時間，保留茶葉原香，配搭時令鮮果，讓每一杯鮮茶自然、純粹、健康。
Reject additives and use tea powder, insist on fresh extraction of the original leaves, strictly control the brewing temperature and time, retain the original flavor of the tea leaves, and pair it with seasonal fresh fruits to make every cup of fresh tea natural, pure and healthy.
佈局上游檸檬種植，保障高毛利、高品質，供應穩定
品類定位：專注檸檬茶品類
人均消費：80-120元（泰銖）
主要消費人群：18-35歲
選址定位：城市商業體與住宅區
品牌調性：休閒、輕鬆
品牌理念：”一”是初心，”一”是專注，
啊一，從心出發，堅持複雜的事情，用心做；簡單的事情認真做，做到極致，做出精品，專注做好每一杯檸檬茶。
啊一檸檬茶門店
BRAND HISTORY - HONG KONG District
品牌歷程 - 香港地區
2023年
2024年
4月 啊一檸檬茶（尖沙咀店）
8月 啊一檸檬茶（觀塘店）
11月 啊一檸檬茶（旺角店）
12月 啊一檸檬茶（中環店）
2月 啊一檸檬茶（銅鑼灣店）
2月 啊一檸檬茶（太子店）
2月 啊一檸檬茶（太安樓店）
3月 啊一檸檬茶（荃灣店）
5月 啊一檸檬茶（灣仔店）
